Obstacle courses are the biggest thing in adventure sports, with millions of amped-up Americans charging into the slop—and a cadre of cutthroat entrepreneurs cashing in. No one is profiting more than Tough Mudder creator Will Dean, a polished Englishman and Harvard Business School grad who will stop at nothing to sell you his brand of suffering.
The complete text of “Playing Dirty” is not in the Byliner library, but we love it so much we included an excerpt and a link to the full
story on www.outsideonline.com.
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