The Boldest, Biggest Redesign in Microsoft’s History

This fall, a billion PC users will wake up to a new desktop—Windows 8. Could it signal a design revolution at Microsoft?

  1. A pair of leggy, lipsticked models stop short outside a casting call at Milk Studios, a cavernous space in Hollywood known for art shows and photo shoots. They edge forward in 4-inch heels, intrigued by the sidewalk scene: a snaking line of balding reporters and backpacked bloggers sweating in the June afternoon heat. Not exactly the red carpet at Fashion Week. "It’s for Microsoft," an attendee mumbles when asked about the commotion. Thick-framed Ray-Bans do nothing to hide the models’ puzzled looks.

    A good 40 minutes after the crowd began to form, the doors open and more than a hundred reporters shuffle into the space and take their seats. The room darkens, the caffeinated stares of live-bloggers lit only by the glow of MacBook Airs. (Not for crew members, who joke that their instructions are "No fruit allowed"; Microsoft higher-ups had forbidden them from bringing iGadgets to the event.) A bass-heavy pop song blasts over the speakers as CEO Steve Ballmer stomps out in front of the c...

The complete text of “The Boldest, Biggest Redesign in Microsoft’s History” is not in the Byliner library, but we love it so much we included an excerpt and a link to the full story on www.fastcodesign.com.

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