Do You Trust This Face?

Mark Zuckerberg knows where you live, who your friends are, what your favorite album is—he even knows about last weekend’s one-night stand. And sometime soon, the 24-year-old Facebook creator is going to use all that knowledge to make billions. Don’t believe it? Silicon Valley sure does.

  1. you can barely hear the hollers and applause over Weezer's "Say It Ain't So" as Mark Zuckerberg, the CEO of Facebook, strolls onto the San Francisco Design Center's stage. It's July 23, 2008, and Zuckerberg is delivering the keynote for Facebook's second annual f8 gathering, a conference for the software developers who have helped his site become the most popular social network in the world. The room is lit deep blue, like an aquarium. Pacing the stage in his brown hoodie and slouchy jeans, Zuckerberg looks like an ersatz Steve Jobs—turning at the shoulders as he greets his audience, talking with his hands,projecting a highly rehearsed gravitas. He begins by discussing his recent vacation, a trip that took him to Nepal, India, Turkey, and Tokyo—and to a moment of spiritual awakening. Facebook, he realized while dining at a café in Istanbul, shouldn't just be a tool bringingpeople together. It should be "a product that allows you to really feel a person and understand what's going on wi...

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Originally published in GQ, December 2008

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