He seemed at first like a one-or-two-club-hit wonder, hovering in the bubbly background alongside J.Lo and the Black Eyed Peas. Cheesy? Claro. But Pitbull knows exactly what he is—a former Miami MC who figured out how to trade the crunk and coke rap for the real money: branding. Which is why he’s now repping Dr. Pepper and DJ’ing your Zumba class. Kent Russell confronts his hometown hero to see if he’s still got any of the 305 left in him.