He’s the cool boss, the take-a-year-off-to-snowboard guy, the company owner who leads by doing only what he loves. But he’s also an intense and talented businessman-which is the real story of why Jake Burton of Burton Snowboards utterly dominates a $400 million industry.
As you may have heard, they ski in Iran. As you may not have heard, the terrain is pretty sweet, there are dudes bouncing on the chairlifts, and the hills are alive with happy women in flowing robes. Can we make peace with this place immediately?