Today, with more than 340 million viewers worldwide, MTV is a cultural phenomenon. But in 1981, when the first 24-hour music channel was started, no one was interested—except the kids.
Not only has MTV redefined American popular culture but it has created an evolutionary corporate culture, where the real power brokers are those who are “in the demo”—employees under the age of twenty-five.
Johnny Knoxville went from cheerful slacker to MTV’s hottest new star when he discovered a simple principle: It’s not funny until someone gets hurt.
What has made America fall in love with the Côte Crass?
As home to America’s id, New Jersey’s pop-culture landscape has mutated, peaking with The Sopranos, then regressing into the Reality TV mud of Real Housewives and Jersey Shore. With Boardwalk Empire, HBO reaches further back, into the state’s proud, bullet-laced past.
MTV’s heightened reality spinoff, The City, is coming to New York, giving a new collection of young, beautiful people the chance to become the next collection of young, beautiful things.
If your TV-star-and-pro-skateboarding son let an alligator loose in your kitchen and set off fireworks in your house, you’d probably have him committed. But not West Chester’s April and Phil Margera.